Communicating the wonderful charms of a culture or product is not the same thing as conveying it. If you do not communicate from the other person’s point of view, you will not be able to impress them. We design communication strategies that “convey” and “create excitement.
Promotion
Overseas communication strategies vary depending on the market and culture of the target country. Based on the needs of the domestic sender and the market trends and insights of the target country, we provide total support for identifying communication issues, proposing solutions, and utilizing our network to provide actual output.
Measuring In-bound
Our members have an extensive network of experts and specialists in the food industry in Japan and abroad. We can use our network to develop promotions, support the implementation of tourism, and strengthen the readiness to receive inbound visitors.
Worldwide & Education
Continuous dissemination and education activities to people overseas are essential for the popularization of Japanese food culture, Japanese food ingredients and alcoholic beverages. We provide e-learning for overseas Japanese chefs and cookery researchers to learn the basics of Japanese cuisine, and a portal site for promoting Japanese cuisine with e-commerce functions.
PROJECTS
PROJECTS
E-learning program for Japanese Cuisine
From 2019, we have developed an e-learning program in collaboration with the NPO Japanese Culinary Academy to teach the culture and techniques of authentic Japanese cuisine.
Certification of Cooking Skills for Japanese Cuisine : JCDC
Cooperated with the Japan Culinary Culture Development Council (JCDC) in the Bronze certification program for Japanese cooking skills overseas in both FY2020 and FY2021.
Tie-up Promotion with Food Service and Retail Businesses (marine products / Hong Kong)
Cooperate in the planning, formulation and implementation of tie-up promotions with food service and retail businesses in Hong Kong (Period: January to March, 2019)
Training of Japanese Sake Specialists Outside Japan (WSET2019)
Planning and implementation of a training program to invite Sake experts from around the world with the ability to disseminate information to visit 6 breweries in 3 prefectures in Japan to raise awareness of the appeal and correct knowledge of Japanese Sake (Period: January 28-31, 2019)
